euromonitor

skincare statistics :)
http://www.euromonitor.com/skin-care

x

articles :)

http://www.bbc.co.uk/news/magazine-20522028

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10185494/Grooming-boom-as-men-snap-up-moisturiser-eye-gel-and-lip-balm.html
x

skincare report

http://academic.mintel.com/display/665957/?highlight=true#hit1

x

Men's Grooming is Booming

Market growth

https://www.npdgroup.co.uk/wps/portal/npd/uk/news/press-releases/mens-grooming-is-booming/

Market leaders and innovators

http://blog.euromonitor.com/2013/11/market-leaders-and-innovators-in-mens-grooming.html

Men's market

http://uk.finance.yahoo.com/news/uk-mens-grooming-market-dominated-000000982.html

shaving trend

http://www.shaving-shack.com/blog/

implementation events for labseries

http://youngmarketersg.blogspot.co.uk/2011_03_01_archive.html

article for metrosexual man and global men's products

http://blog.cliniccompare.co.uk/metrosexual-man
really good guys especially for global cosmetics and men

Great article to look at!

http://www.cityam.com/article/skincare-expert-who-believes-moisturiser-man-s-best-friend

interview with the founder of Bulldog skin care

Sarah x

blog to look at !

http://iheartkiehls.weebly.com/our-blog.html

Found out kiehls has a blog

Great campaign for charity

http://www.jeremyriad.com/blog/features/celebrities-customize-kiehls-mr-bones-mascot-skeletons-for-charity/

They asked 'celebrities' to re-design Mr Bones! Pretty cool stuff

Marketing to Men

Really good article with statistics about male consumer behaviour and how to market to them
& a good inforgraphic!
http://www.entrepreneur.com/article/226528

PERCH: Kiehl's In-Store Experience

Found this video which shows a way that Kiehl's have previously tried to use interactive visual merch/in store experiences with their fragrance range. 
http://www.perchinteractive.com/kiels-aromatic-blends/

'Perch worked with Kiehl’s Since 1851 to design a fun, memorable in-store customer experience for the launch of the Aromatic Blends fragrances. Each fragrance is associated with an exotic travel destination, and entices customers to pick up the bottles to reveal more information about the origins and ingredients of each scent.

The campaign tried to emphasize the special location of each fragrance and the two special ingredients after which the products are named. When the customer picks up a fragrance, a small biplane flies across the table, from the place where the fragrance was resting to the associated country on the map. This is followed by an animation featuring flowers, fruits and other ingredients in the perfume.

Having experienced one bottle, visitors will generally want to explore all four bottles, learning a little at each destination along the way.'

Survey

At the mo we have 18 responses so it needs to be pushed!!! 

It is representing our thinking however, with the majority of men responding being 36+!

Focus group is our next port of call, hopefully we can do this next week.

Also, we should all now have the brief from loreal so it might be worth spending a little bit of time looking over the brief and figuring out what we need to achieve for both xxx

Consumer Profiles

I made a list of questions for my Dad for consumer profiles don't know if we have to have similar questions or anything but may help!

1)What product do you use at the moment for your skincare?
2) How do you feel about the products you have been sent?
3) Would you buy them?
4)Have they made a difference to your skin?
5)Do you like the packaging?
6) Do you like the Kiehl's website?
7)Would you use an anti- wrinkle cream?
8)Would you use a soap that had anti-wrinkle cream in it but didn't advertise it as such?
9)Would you go into a shop for a skin consultation?

Biotherm

Click watch movie at the side for the full live like a man movie, or individual men for their story and product

http://biotherm.com/minisite/livelikeaman/

x

Old Spice

https://www.youtube.com/watch?v=owGykVbfgUE

https://www.youtube.com/user/OldSpice?feature=watch

worth a watch! x

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Mintel Skin Care report

Hi :) Here is the link to the Mintel skin care report :)

http://www.mintel.com/press-centre/beauty-and-personal-care/prestige-beauty-products-boom-in-facial-skincare-market


and another :) http://www.mintel.com/press-centre/beauty-and-personal-care/glowing-growth-for-european-mens-grooming-market
xx

http://meetthebulldog.com/
new brand that I found out one of my consumers looks at might be worth a look! x

Great Websites

Hey guy these are the websites that I told you about the first one is men's blog on health care

http://www.escentual.com/blog/blogs-we-love/men/

Probably good for consumer research

these other ones are articles and competitor products

http://www.esquire.com/style/grooming/mens-face-products-0510#slide-12

http://adage.com/article/news/advertising-marketers-jump-men-s-grooming-trend/142655/

http://www.slideshare.net/CreativeDunning/nivea-for-men-advertising-campaign

Signed Emma Tate 03/11/13

Survey

Here is the link to our Kiehl's survey. Please can this be shared to MEN only, as it is a mens skin care project!

https://www.surveymonkey.com/s/2KYZW63

Sarah x